Pour Homme

1978 FougèreEDTFrance

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Editorial notes

01
An anisic aromatic fougère that remained one of France's top-selling masculines for roughly 25 years after its launch.
02
Loris Azzaro reportedly briefed the perfumers for a scent 'for men who love women who love men', the deliberately tangled framing of the 1970s.
03
Three perfumers (Anthony, Heiddenreich, Wirtz) co-authored the formula, an unusual three-name credit for the era.
04
Composed in 1978 around lavender, anise and basil over an oakmoss-leather-amber base, in a tall faceted black flacon designed as a man's bar accessory.

Dossier

Edition · 000

Status · Active. Heritage formula.

An anisic aromatic fougère.

Composed by: Gérard AnthonyMartin HeiddenreichRichard Wirtz
Founder: Loris Azzaro
Country: France

The pyramid

Top: lavenderanisebasillemonbergamotcaraway
Heart: cardamomvetiverpatchoulijuniperiris
Base: oakmossleatherambermusktonka

The brief

Loris Azzaro reportedly wanted a scent 'for men who love women who love men.'

NameLoris Azzaro's first masculine fragrance, simply named for the house.

The flacon

Tall faceted black flacon with a heavy black cap, designed to feel like a man's bar accessory.

Footnotes

Azzaro Pour Homme remained one of France's top-selling masculine fragrances continuously for roughly 25 years after launch.

The Curator's Note

The French answer to disco. They danced for a quarter-century before stopping.

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