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Chanel

Bleu de Chanel

2010AromaticEDTFrance

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Editorial notes

  1. 01

    A fresh woody aromatic Polge composed as a deliberate paradox: citrus brightness over a smoky incense-cedar base, breaking with the sweet patchouli direction of competing 2010 masculines.

  2. 02

    Gaspard Ulliel was the face of the launch campaign directed by Martin Scorsese. He remained the brand ambassador until his death in 2022.

  3. 03

    An Eau de Parfum version (reformulated with deeper amber and vanilla) launched in 2014. A Parfum concentration followed in 2018.

  4. 04

    Composed by Jacques Polge in 2010 around grapefruit, lemon and mint over a ginger-nutmeg-iso e super heart with an incense-vetiver-cedar base.

Dossier

Edition · 000

Status · Active. Bestseller.

A fresh woody aromatic.

Composed by
Jacques Polge
Founder
Gabrielle 'Coco' Chanel
Country
France

The pyramid

Top
grapefruitlemonmintpink pepperbergamot
Heart
gingernutmegjasmineiso e super
Base
incensevetivercedarsandalwoodwhite musklabdanum

The brief

Polge composed it as a deliberate paradox: citrus brightness layered over a smoky incense-cedar base, breaking with the sweet patchouli direction of competing 2010 masculines.

Name'Bleu de Chanel' — French for 'blue of Chanel', signalling the masculine line and the deep blue lacquered flacon.

Worn by

  • Gaspard Ulliel2010

    Was the face of the launch campaign directed by Martin Scorsese; remained the brand ambassador until his death in 2022.

Footnotes

  • An Eau de Parfum version (reformulated with deeper amber and vanilla) launched in 2014; a Parfum concentration followed in 2018.

The Curator's Note

Scorsese directed the campaign. The fragrance lived up to it.

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