Cool Water

1988 AromaticEDTGermany

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Editorial notes

01
The defining mass-market launch of the fresh-aromatic style of the late 1980s and 1990s, popularising dihydromyrcenol and Ambroxan at unusually high concentration for a designer release.
02
Bourdon translated the Green Irish Tweed idea he had explored at Creed three years earlier into a sleeker, more accessible mass-market fougère.
03
Coty's tribute documentary credits Cool Water as the manifesto of the New Freshness movement. Bourdon himself has called it the work he is most proud of.
04
Composed by Pierre Bourdon in 1988 around mint, lavender and rosemary over a geranium-neroli heart and a musk-ambroxan-cedar base.

Dossier

Edition · 000

Status · Active. Mass-market reference.

A fresh aromatic with dihydromyrcenol.

Composed by: Pierre Bourdon
Country: Germany

The pyramid

Top: mintlavendercorianderrosemarygreen notes
Heart: geraniumnerolijasminesandalwood
Base: muskambroxancedartobaccooakmoss

The brief

Bourdon aimed to translate the 'green Irish tweed' idea he had explored at Creed into a sleeker, more accessible mass-market fougère.

NameNamed for its cool, mineral, aquatic-aromatic character.

Why it mattered

Defining mass-market launch of the 'fresh aromatic' / aquatic-fougère style of the late 1980s and 1990s; popularised dihydromyrcenol and Ambroxan at unusually high concentration for a designer release

The flacon

Dimpled blue-glass flask shaped like a hip flask, evoking sea water.

Footnotes

Coty's tribute documentary credits Cool Water as the manifesto of the 'New Freshness' movement; Bourdon himself has called it the work he is most proud of.

The Curator's Note

The day fragrance left the perfumery and became deodorant's expensive cousin.

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