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Marc Jacobs

Daisy

2007FloralEDTUnited States

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Editorial notes

  1. 01

    A fruity violet-musk floral designed as a youthful, playful counterpart to the more sophisticated 2001 Marc Jacobs feminine that preceded it.

  2. 02

    Named after the daisy, Marc Jacobs's favourite flower and a recurring motif in his Spring/Summer collections through the 2000s.

  3. 03

    Won two FiFi awards in 2008, including Fragrance of the Year (Women's Popular), launching the line that would extend to Daisy Dream, Daisy Love and dozens of flankers.

  4. 04

    Composed by Alberto Morillas in 2007 in a squat clear-glass flacon topped by a cluster of oversized rubber-petal white-and-yellow daisies in place of a conventional cap.

Dossier

Edition · 000

Status · Active.

A fruity violet-musk floral.

Composed by
Alberto Morillas
Founder
Marc Jacobs
Country
United States

The pyramid

Top
wild strawberryviolet leafgrapefruit
Heart
gardeniavioletjasmine
Base
muskwhite woodsvanilla

The brief

Designed as a youthful, playful counterpart to the more sophisticated 2001 Marc Jacobs feminine.

NameNamed after the daisy, Marc Jacobs's favourite flower and a recurring motif in his collections.

The flacon

Squat clear-glass flacon topped by a cluster of oversized rubber-petal white-and-yellow daisies in place of a conventional cap.

Footnotes

  • Daisy won two FiFi awards in 2008, including Fragrance of the Year (Women's Popular).

The Curator's Note

Daisies on the cap, FiFi awards on the shelf. The line never had to stop.

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