Dossier
Edition · 000Status · Active.
A fruity violet-musk floral.
- Composed by
- Alberto Morillas
- Founder
- Marc Jacobs
- Country
- United States
The pyramid
- Top
- wild strawberryviolet leafgrapefruit
- Heart
- gardeniavioletjasmine
- Base
- muskwhite woodsvanilla
The brief
Designed as a youthful, playful counterpart to the more sophisticated 2001 Marc Jacobs feminine.
NameNamed after the daisy, Marc Jacobs's favourite flower and a recurring motif in his collections.
The flacon
Squat clear-glass flacon topped by a cluster of oversized rubber-petal white-and-yellow daisies in place of a conventional cap.
Footnotes
- Daisy won two FiFi awards in 2008, including Fragrance of the Year (Women's Popular).
The Curator's Note
Daisies on the cap, FiFi awards on the shelf. The line never had to stop.