Flowerbomb

2005 FloralEDPNetherlands

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Editorial notes

01
A sweet patchouli white floral Viktor & Rolf described as 'an explosion of flowers' meant to make the world a better place, the antithesis of the duo's deconstructed-couture aesthetic.
02
Four perfumers (Olivier Polge, Carlos Benaim, Domitille Bertier, Dominique Ropion) co-authored the formula, a rare four-name credit at this scale.
03
Won the FiFi Award for Best National Advertising Campaign / Print in 2006. The hand-grenade flacon by Fabien Baron became the brand's permanent visual signature.
04
Composed in 2005 around tea and bergamot over a jasmine-rose-freesia heart with a patchouli-musk-vanilla base, in a pink faceted diamond-cut explosive flacon.

Dossier

Edition · 000

Status · Active. Bestseller.

A sweet patchouli white floral.

Composed by: Olivier PolgeCarlos BenaimDomitille BertierDominique Ropion
Bottle by: Fabien Baron
Founders: Viktor Horsting & Rolf Snoeren
Country: Netherlands

The pyramid

Top: teabergamotosmanthus
Heart: jasminerosefreesiaorchidafrican orange flower
Base: patchoulimuskvanilla

The brief

Designed as a literal floral bomb, the antithesis of the duo's deconstructed-couture aesthetic.

Name'Flowerbomb'. Viktor & Rolf described it as 'an explosion of flowers' meant to make the world a better place.

The flacon

Pink faceted bottle shaped like a hand-grenade, a diamond-cut explosive.

Footnotes

Flowerbomb won the FiFi Award for Best National Advertising Campaign / Print in 2006.

The Curator's Note

Four perfumers, one hand grenade, twenty years on shelves.

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