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Dior

Hypnotic Poison

1998GourmandEDTFrance

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Editorial notes

  1. 01

    An almond-vanilla gourmand Ménardo built around an accord she likened to a magical potion, layered with sambac jasmine for the white-floral facet.

  2. 02

    Positioned as the 'hypnotic' flanker to Dior's 1985 Poison, swapping the original's spicy oriental for a milk-soft almond-vanilla register.

  3. 03

    The bestselling Poison line entry by a wide margin and frequently ranked among the 25 best feminine perfumes of all time on perfumista forums.

  4. 04

    Composed by Annick Ménardo in 1998 in a red lacquered apple-shaped flacon, a darker scarlet counterpart to the deep purple of the 1985 original.

Dossier

Edition · 000

Status · Active. Bestseller.

An almond-vanilla gourmand.

Composed by
Annick Ménardo
Founder
Christian Dior
Country
France

The pyramid

Top
coconutplumapricotbitter almond
Heart
sambac jasminerosetuberoselily-of-the-valleyrosewood
Base
vanillamusksandalwoodmoss

The brief

Ménardo built it around an almond-vanilla accord she likened to a magical potion, layered with sambac jasmine for the white-floral facet.

NamePositioned as the 'hypnotic' flanker to Dior's 1985 Poison, swapping the original's spicy-narcotic oriental for an almond-vanilla gourmand.

The flacon

Red lacquered apple-shaped flacon, a darker scarlet counterpart to the deep purple of the original Poison.

Footnotes

  • Hypnotic Poison is the bestselling Poison line entry by a wide margin and frequently ranked among the 25 best feminine perfumes of all time on perfumista forums.

The Curator's Note

Ménardo's flanker outsold the original. Dior politely never mentioned this.

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