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Guerlain

La Petite Robe Noire

2012GourmandEDPFrance

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Editorial notes

  1. 01

    A cherry-almond gourmand Wasser updated from a 2009 limited-edition formula into a mainstream black-cherry-vanilla composition that became Guerlain's bestseller in France.

  2. 02

    Reached the #1 women's perfume slot in France within three years of launch and held it through most of the 2010s, displacing long-standing French bestsellers.

  3. 03

    The name nods to Coco Chanel's wardrobe staple, transposed as the fragrance equivalent of a versatile evening little black dress.

  4. 04

    Composed by Thierry Wasser in 2012 around black cherry, almond and bergamot over a Bulgarian rose-licorice-tea heart with a vanilla-tonka-iris base.

Dossier

Edition · 000

Status · Active. Bestseller.

A cherry-almond gourmand.

Composed by
Thierry Wasser
Founder
Pierre-François-Pascal Guerlain
Country
France

The pyramid

Top
black cherryalmondbergamotrose
Heart
bulgarian roselicoriceteafruity notes
Base
vanillatonkapatchouliwhite muskirisanise

The brief

Wasser updated a 2009 limited-edition formula into a mainstream black-cherry-vanilla gourmand that became Guerlain's bestseller in France.

Name'The Little Black Dress' — Guerlain's nod to Coco Chanel's iconic wardrobe staple, transposed as the fragrance equivalent of a versatile evening LBD.

Footnotes

  • Reached the #1 women's perfume slot in France within three years of launch and held it through most of the 2010s.

The Curator's Note

Borrowed Chanel's most famous garment for the name. Out-sold them in France.

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