La Vie Est Belle

2012 GourmandEDPFrance

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Editorial notes

01
An iris-praline gourmand three perfumers refined over roughly three years, the final formula selected from a reported 5,000 trial compositions developed in parallel.
02
Built around a sweet iris-gourmand accord new to mainstream feminine perfumery, deliberately pivoting the house away from the heavier fruity florals of the late 2000s.
03
Julia Roberts has fronted the La Vie Est Belle campaign since the 2012 launch, one of the longest celebrity-fragrance face contracts active today.
04
Composed by Anne Flipo, Dominique Ropion and Olivier Polge in 2012 around blackcurrant and pear over an iris-jasmine-orange blossom heart with a praline-vanilla-patchouli base.

Dossier

Edition · 000

Status · Active. Bestseller.

An iris-praline gourmand.

Composed by: Anne FlipoDominique RopionOlivier Polge
Country: France

The pyramid

Top: blackcurrantpear
Heart: irisjasmineorange blossom
Base: pralinevanillatonkapatchouli

The brief

Built around a sweet 'iris gourmand' accord that the three perfumers refined over roughly three years and more than 5000 trial versions.

Name'La Vie Est Belle' ('Life is Beautiful'), chosen to convey optimism and freedom.

The flacon

Crystal-cut 'smile' flacon adapted from a 1949 Lancôme bottle, with a pink ribbon at the neck.

Worn by

Julia Roberts2012
Has fronted the La Vie Est Belle campaign since its 2012 launch.

Footnotes

La Vie Est Belle's final formula was selected from roughly 5000 trial compositions developed by the three perfumers across three years of work.

The Curator's Note

Five thousand trial compositions to convince Julia Roberts to wear iris.

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