Lost Cherry

2018 GourmandEDPUnited States

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01
A sweet cherry liqueur Turner built around a maraschino-cherry accord layered over warm tonka and rose, riding the 2018-2020 fruity-gourmand niche trend.
02
Tom Ford's name positions the fragrance as transgressive sweetness rather than playful confection, a deliberate framing for the Private Blend register.
03
Became Tom Ford's bestselling Private Blend launch since the original 2007 collection, fuelling the wave of cherry-centric niche releases that followed.
04
Composed by Louise Turner in 2018 around bitter almond, black cherry and cherry liqueur over a sour cherry-plum-Turkish rose heart with a Peru balsam-roasted tonka-cedar base.

Edition · 000

Status · Active. Bestseller.

A sweet cherry liqueur.

Louise Turner built it around a maraschino-cherry accord layered over warm tonka and rose, riding the 2018-2020 'fruity gourmand' niche trend.

NameTom Ford's deliberately suggestive name, positioning the fragrance as transgressive sweetness.

Lost Cherry became Tom Ford's bestselling Private Blend launch since the original 2007 collection, fuelling a wave of cherry-centric niche releases.

The Curator's Note

Tom Ford put maraschino in a $400 bottle, and TikTok ran the campaign for free.