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Creed

Aventus

2010ChypreEDPFrance

Creed Aventus bottle
Image: Nordstrom

Bottle palette

glass

cap

accent

Where to find it

Search links · no tracking

Outbound links open a search on each site for Creed Aventus. Product pages aren't deep-linked because retailer URLs change and stock varies.

Editorial notes

  1. 01

    A fruity chypre that opened the modern masculine niche category, sold in a leather-wrapped flask with a galloping horse-and-rider on the label.

  2. 02

    Released for Creed's 250th anniversary in September 2010, with a Napoleonic origin myth: blackcurrants from Corsica, birch from the Louisiana territory under French rule.

  3. 03

    Won Basenotes' 'Best Ever Men's Fragrance' award in 2013. Olivier Creed credited Aventus's success with funding the brand's Madison Avenue flagship boutique.

  4. 04

    Composed by Jean-Christophe Hérault in 2010 around pineapple and bergamot over a birch-patchouli-jasmine heart with an oakmoss-musk-ambergris base.

Dossier

Edition · 000

Status · Active. Reformulated 2020.

A fruity chypre.◐ Reformulated since launch

Composed by
Jean-Christophe Hérault
Founder
James Henry Creed
Country
France

The pyramid

Top
pineapplebergamotblackcurrantapple
Heart
birchpatchoulimoroccan jasminerose
Base
oakmossmuskambergrisvanilla

The brief

Inspired by the life of Napoleon Bonaparte, with blackcurrants sourced from Corsica (his birthplace) and birch tied to the Louisiana territory once under French rule.

NameNamed to evoke 'advent' and conquest, released to commemorate the House of Creed's 250th anniversary.

Why it mattered

  • Established the modern fruity-chypre masculine niche, drawing buyers who treat batch codes like vintage wines on enthusiast forums.

The flacon

Flask-shaped flacon with rounded shoulders; the clear upper half engraved 'CREED' meets a dark textured wrap on the lower half, with a small cream rectangular label bearing a galloping horse-and-rider emblem.

Reformulated · 2020

Post-2020 batches drew sustained online criticism for reduced longevity and a thinner birch facet. Aventus has spawned an entire enthusiast culture organised around batch codes and dupes.

Cause · IFRA restriction on Lyral (hydroxyisohexyl 3-cyclohexene carboxaldehyde)

Footnotes

  • Won Basenotes' 'Best Ever Men's Fragrance' award in 2013.
  • Olivier Creed credited Aventus's success with funding the brand's Madison Avenue flagship boutique.
  • Post-2020 batches drew online criticism for reduced longevity, frequently linked to IFRA's restriction on the aroma chemical Lyral.

The Curator's Note

Built an entire forum culture around its batch codes. The fragrance came second.

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