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Chanel

Coco Mademoiselle

2001ChypreEDPFrance

Chanel Coco Mademoiselle bottle
Wikimedia Commons

Bottle palette

glass

cap

accent

Where to find it

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Editorial notes

  1. 01

    A floral chypre Polge composed to appeal to the daughters of Coco's clients, evoking the unmarried Mademoiselle Gabrielle Chanel before she became an icon.

  2. 02

    Designed as a younger, fresher counterpart to the 1984 Coco, with a clear flacon reissuing the house's archival faceted-stopper silhouette for the millennial counter.

  3. 03

    Keira Knightley starred in the 2007 Joe Wright-directed campaign portraying Chanel herself; Kate Moss had served as the spokesmodel since 2002.

  4. 04

    Composed by Jacques Polge in 2001 around orange and bergamot over a rose-jasmine-ylang heart with a patchouli-vetiver-vanilla base.

Dossier

Edition · 000

Status · Active. Bestseller.

A floral chypre.

Composed by
Jacques Polge
Founder
Coco Chanel
Country
France

The pyramid

Top
orangebergamotmandarin orangeorange blossom
Heart
rosejasmineylang-ylangmimosairis
Base
patchoulivetivervanillawhite musktonka bean

The brief

Designed by Chanel's in-house perfumer Jacques Polge to appeal to a younger generation of consumers around Coco Chanel's free-spirited youth.

NameIntroduced in 2001 as a younger, fresher counterpart to the 1984 Coco, evoking the unmarried 'Mademoiselle' Gabrielle Chanel before she became an icon.

The flacon

Rectangular flacon echoing the original Chanel No. 5 silhouette, distinguished by a clear faceted stopper and the amber-pink juice.

Worn by

  • Keira Knightley2007

    Starred as the face of Coco Mademoiselle in a campaign directed by Joe Wright, portraying Coco Chanel herself.

  • Kate Moss2002

    Featured as a Coco Mademoiselle spokesmodel for Chanel.

Footnotes

  • Jacques Polge was Chanel's in-house perfumer from 1978 to 2015.
  • A 2014 Coco Mademoiselle commercial was shot at Cité du Cinéma by filmmaker Luc Besson.

The Curator's Note

Chanel's millennial recruitment poster, perfumed.

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