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Ralph Lauren

Polo

1978ChypreEDTUnited States

Where to find it

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Editorial notes

  1. 01

    A green pine-tobacco chypre composed to evoke a wood-panelled Manhattan men's club: cigar smoke, leather chairs, evergreen trees outside the window.

  2. 02

    Ralph Lauren's first masculine. It sold over $80 million in its first decade, one of the most commercially successful prestige launches of the era.

  3. 03

    Presented in a dark-green glass flacon with a gold-tone screw cap and the polo-pony emblem, designed to read on a dresser as a desk object.

  4. 04

    Composed by Carlos Benaïm in 1978 around juniper, basil and artemisia over a pine-leather-tobacco heart with a patchouli-oakmoss base.

Dossier

Edition · 000

Status · Active. Bestseller.

A green pine-tobacco chypre.

Composed by
Carlos Benaïm
Founder
Ralph Lauren
Country
United States

The pyramid

Top
juniperbasilartemisiacarawaybergamot
Heart
pineleathertobaccocarnationgeraniumrose
Base
patchoulioakmossambervetiverleather

The brief

Benaïm composed it to evoke a wood-panelled Manhattan men's club: cigar smoke, leather chairs, evergreen trees outside the window.

NameNamed after the equestrian sport central to Ralph Lauren's brand identity.

The flacon

Dark-green glass flacon with a gold-tone screw cap and the polo-pony emblem, designed to read on a dresser as a desk object.

Footnotes

  • Ralph Lauren's first masculine fragrance; sold over $80 million in its first decade, making it one of the most commercially successful prestige launches of the era.

The Curator's Note

If a panelled library could choose a cologne, this would be it.

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